business environment

Business sense:

Business as a system that produces goods and services to satisfy people's needs
Business is an organization that provides goods or services that aim to profit

UNDERSTANDING THE BUSINESS ENVIRONMENT

Are factors that are beyond the reach of companies that could lead to an opportunity or a threat.

Business Environment Factors
1. Micro-Business Environment
    are the actors that are directly related to the environment, which affect the company.

2. Macro Environment (General Environment)

    are the forces that arise and are beyond the reach and usually separated from the operational situation of the company.

Macro environment consists of:
a. Economic Factors
    That need to be analyzed are: 

        - Economic cycle
        - Symptoms inflansi and deflation
        - Monetary Policy
        - Balance of payments

b. Demographic Factors
    Consists of:
        - Changes in population will affect demand
        - Changes in population age structure will affect the transfer of products according to changes in age.
        - Income distribution.
        - Unemployment rate.

c. Geography factor
    Geography are also important factors observed by the planner strategy, to determine opportunities and threats the company.

d. Technology Factor
    Technological change had an influence on the development of the company.

e. Government Factor
    Government policy changes in various forms of regulation, may represent an opportunity for companies and can also be barriers / threats to the company.

f. Social Factors
   Are social customs and social values ​​of the surrounding community, especially customers and employees.

g. Political Factors
   1. Political power
   2. Ideological differences.

in STMIK AMIKOM Yogyakarta, the business environment has been implemented since the current
introduction of business environment is done by way of compulsory subjects entered into
with the existence of this course students will be more mature longer in business